US ingredients leader ADM has launched a D2C plant-based brand, Knwble Grwn. The company claims its products are grown by small or underrepresented farmers using regenerative ag practices.
“Consumers are looking for sustainably produced products and they want supply chain transparency,” said Jaime Goehner, commercial manager at ADM.
The Knwble Grwn range includes flaxseed, hemp seed, flax, hemp, and quinoa. ADM, primarily a B2B business, is expanding into D2C with other brands such as Bio-Kult, a live bacteria supplement brand, and linseed oil Linshin.
The company, which has ambitious environmental goals to reduce Scope 3 emissions and the environmental impact of its supply chain, says regenerative agriculture is part of such efforts.
“ADM’s supply chain leadership enables us to source ingredients from farmers who share our passion for regenerative agriculture,” added Goener.
“We want to collaborate with these farmers as they recognize that regenerative ag practices can have a positive impact on their land. Knwble Grwn products can provide farmers with an alternative crop for their growing rotations to further improve biodiversity and soil health.”
Knwble Grwn products are available at Amazon.com and walmart.com