UK-based food delivery service Allplants has challenged this year’s World Environment Day theme, “Solutions to Plastic Pollution”.
B-Corp argues that plastic is a “distraction” from larger issues facing the planet, such as animal agriculture. Statistics suggest that food production is responsible for 26% of global greenhouse gas emissions, while a plant-based diet can reduce emissions by up to 85%.
“Eating less meat is one of the best investments individuals and governments can make”
This makes adopting a plant-rich diet the second-most influential solution to climate change, while reducing plastic use isn’t even in the top 50. Producing less animal food would have many other benefits, such as reducing deforestation and water pollution.
allplants argues that governments should stop subsidizing the animal agriculture industry, instead focusing on legislation that promotes a plant-based diet. This comes as the company announced an improved B-Corp score, which rose from good to outstanding; This puts it in the top 0.1% of UK food businesses.
“Time to Take Action”
Allplant has grown rapidly since launching six years ago, raising $52 million in 2021 in the largest Series B round for a European plant-based brand. Last year, it launched to retailers for the first time, with some of its most popular dishes listed on Planet Organics and Ocado.
This proved to be highly successful; Allplants was the second most purchased frozen ready meals brand on Ocado in 2022. According to the company, one all-plant meal is now eaten every second every evening.
“What we choose to eat has a far greater impact on saving all of humanity from the climate emergency than all plastic reduction efforts,” AllPlant founder and CEO Jonathan Petrides said in an open letter. “Eating less meat is one of the best investments individuals and governments can make for the future of our planet. With so much at stake, it’s time for those in power to step up and really look at what’s on their plate.”