Europe needs alternative protein innovators – vegetarians

This Europe Day (9th May 2023), Proveg International and funded by the EU Smart Protein Project Raising awareness of the need for sustainable food production in our changing world.

Europe Day marks the anniversary of the historic Schumann Declaration, which laid out revolutionary minister Robert Schumann’s idea for a new form of political cooperation in Europe. This eventually led to the creation of today’s European Union.

Essentially, the anniversary represents peace and prosperity throughout Europe – a harmony that may be threatened by growing global crises such as pandemics, weather extremes, depletion of the planet’s natural resources and food insecurity.

Europe map
Photo courtesy of Proveg International

In its latest New Food Hub article, Proveg highlights International Europe Day Potential for alternative proteins within Europe and the next world.

Alt-proteins made from plants, cellular agriculture and precision fermentation can be produced in a way that requires significantly fewer resources and has dramatically lower greenhouse gas emissions. They offer a way to feed our growing population and reduce the crisis, potentially preserving stability within Europe.

Basically, The opportunity is up for grabsWith potential to develop and capitalize on the skyrocketing alternative protein market – still in its infancy.

The Smart Protein Project can support you

Gain relevant market insights and evidence of dietary change with the Smart Protein report. Open-access research on consumer behavior, marketing, food processing, life-cycle assessment and more is available to all.

Smart Protein Project
© Smart Protein Project

European consumers are already on board – with a recent pan-European Union (EU) survey finding Around 40% of all EU consumers now identify as both flexibleVegetarian, pescetarian, or vegetarian. While in Germany, more than 50% of customers have already identified as flexible! Consumers are poised to shift to more sustainable foods and eat less meat and dairy.

By developing alternative proteins, your business will help build a sustainable food production system to support Europe’s future and the world beyond.

Getting involved now means your company will be at the forefront of an innovative industry that could lead to global economic growth and security in the future.

Close up shot of different branches
Photo courtesy of Proveg International

Proveg and the Smart Protein Project

Proveg International and the Smart Protein Project are leading communications and promotion activities in the alt-protein sphere, as well as contributing to consumer and market research across the food and beverage industry.

Read the full New Food Hub article and contact Proveg International to learn more [email protected] To discuss your product strategy and maximize alt-protein product sales.

Proveg International (2020): European consumer survey on plant-based foods. Available at: Accessed on 2021-10-08

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