In line with the updated business strategy, DUG Alu MLK’s parent company Vege of Lund is starting to operate in the German market through a distribution model. From now on, regional partner CCP AG will supply Europe-wide patented DUG potato drinks to food manufacturers, cafes and retail chains.
“DUG Potato Drink is the answer to all the questions that other plant-based milk alternatives have yet to answer”
“The agreement with CCP AG marks the beginning of the updated business model, where distribution and licensing partnerships will be the basis for the company’s future growth. I look forward to having the experienced and dedicated resources on German soil provided by our newly appointed German contractor,” said Fredrik Carling, CEO of Vege of Lund.
CCP AG was founded in 2004 and initially marketed and sold raw chillies imported from South Africa. Over the years, the company has increased its reach and product portfolio for the food industry, retail and catering throughout Germany with brands and quality products in the vegetarian segment. CCP AG will now form a business unit that will focus on launching DUG Potato Drink. The company is based in Kleinosheim near Frankfurt.
“DUG Potato Drink is the answer to all the questions that other plant-based milk alternatives have not yet answered. It is sustainable, regional and convincing with a balanced combination of flavors and juiciness. We are delighted to have an innovative partner in Veg of Lund and to launch the products in Germany after their successful introductions in Sweden and the UK,” said Hanna Koeglin, Sales and Marketing Director CCP AG.
Read our recent interview with CEO Frederik Carling here.