Danish vegan foods brand Naturli’ is bringing its award-winning plant-based butter to the US for the first time. Starting in June, the company’s popular palm oil-free butter will be available in HEB stores across Texas.
“We embrace mainstream consumers with 1:1 dairy products with uncompromising taste and texture”
Naturli’s products will be available in two formats – European-style plant butter blocks and plant butter spreads, VegOut reports. Made with ingredients such as cocoa butter, almond butter, canola oil and carrot juice, Naturli’s butter is extremely popular across Europe and the UK, where its taste and texture have been praised by both consumers and culinary professionals.
In February, the brand’s butter received a Superior Test Award From the International Taste Institute. CEO Henrik Lund originally tried to launch Naturli’s products in the U.S. sooner, but the 2020 pandemic disrupted those plans, he told Vegan.
Founded in 1988, Naturli’ offers a broad line of plant-based food products, from breakfast and frozen pizzas to beverages and meat alternatives. The company’s products have expanded to 19 global markets, including Australia, where the company opened a plant-based meat production facility in 2022.
Also released by the company last year Don’t do it! Call me M_lkA dairy product is meant to provide the same taste and nutrients as traditional cow’s milk.
“‘Naturli’ is a unique cross-category brand,” Lund said in a vegan interview. “We embrace mainstream consumers with uncompromising taste and texture in 1:1 dairy, meat-free products and ice cream. Our goal is to provide you with the food you consume during the day – only plant-based and without sacrificing taste versus conventional foods.”