London-based vegan cheese producer Julian Bruno has announced that Ocado.com has become the first supermarket to list the company’s full vegan cheese range. Customers nationwide can now find the brand’s products in one of the world’s largest dedicated online supermarkets
“With the growing appetite for vegan options, Julian Bruno is a great addition to our wide range of products”
Axel Catalan, a food lover, passionate about recreating dairy and meat alternatives, founded Julian Bruno in 2020. But rather than mimicking or comparing, the plant-based brand offers a different approach to food, creating new products that people are known to enjoy.
“It’s a dream come true. When we set out to create the Julian Bruno brand, Ocado Retail was at the top of our aspirational list and thus we are proud to announce this landmark partnership with them,” commented Axel Catalan.
A first choice, not an option
We believe that plant-based food is the most exciting area of gastronomy and our listing on Ocado.com means we are one step closer to making our products easily accessible to consumers across the UK and as part of their weekly shop!” Catalan added.
Last November, JULIENNE BRUNO’s cheeses launched in 45 Holland & Barrett locations across the UK, followed by seven Whole Foods stores. The brand is also available in Selfridges London food halls and selected restaurants in the capital. Later that November, the company announced that it had raised £5 million for expansion, emphasizing that its products were “the first choice, not the alternative”.
Earlier this year, Julien Bruno reported quarterly growth of over 300% and announced new partnerships with Harrods Fresh Market Hall and Harrods Tea Rooms. Additionally, Pizza Pilgrim’s and Mama Dough began using Julian Bruno’s cheese in various menu items.
Inspired by the classics
Called Collection 01, the company’s vegan cheese range includes burrella, cremata and superstraccia inspired by traditional animal-based varieties — burrata, cream cheese and stracciatella.
“Inspired by the classics, each product is given a name that is easily recognizable but allows it to establish its own identity,” says the cheesemaker
According to Julian Bruno, its cheese is made using organic soy and coconut oil that is fermented naturally through an innovative process perfected over the past two and a half years.
Ocado Retail commented: “We are very excited to be the first grocer to launch the full Julian Bruno range. With the growing appetite for vegetarian options, Julian Bruno is a great addition to our wide range of products at Ocado, helping our customers get some tasty cheese options as part of their regular grocery shopping.”
The brand’s BURRELA won the best product in the dairy-free category at the 2022 Quality Food Awards.