On February 2nd at 11:00 (CET) ProVeg International is hosting a webinar in partnership with law firm Withers & Rogers. They will explore the practicalities of intellectual property to help innovative businesses and startups in the plant-based and alternative protein sectors protect their products and services.
The 45-minute webinar will feature a presentation by Withers and Rogers, followed by a Q&A moderated by Proveg and will cover:
- Why intellectual property is key to business growth.
- The main types of IP.
- Here are the first steps you should take to start securing your product/s.
- Examples of business best practices, including successful IP strategies, to avoid common mistakes.
- In addition to financial considerations, the importance of IP related risk management.
The webinar aims to inform innovators in the plant-based and alt-protein space of the basic concepts of intellectual property and what steps they can take to develop an IP strategy that aligns with their business.
Withers & Rogers is one of Europe’s largest dedicated intellectual property law firms and Proveg will be joined by an attorney, Mark Cadell, and associate, Georgia Mann. Both speakers have an active client base in the F&B market and work within their firms’ specialist food and beverage practices.
Dr. Georgia Mann, associate at Withers & Rogers, says: “Intellectual property is an essential asset for innovative companies, especially in highly competitive and fast-moving industries such as the food industry. IP not only protects your core research and development activities and innovative branding, but also helps secure financing and adds value to your business.”
Register for the free webinar today.