Real chicken or vegetarian? American shoppers want clearer labeling.

The survey results also found that consumers, including those who eat vegetarian “chicken,” prefer authentic chicken for its taste, affordability, and culinary versatility.

In light of these new survey findings, the NCC has written to the leadership of both the Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA) urging the agencies to issue clearer guidance outlining how to label these botanical products and to prioritize enforcement for products that are misleadingly marketed.

To learn more and read NCC Comments in full, click here. For a variety of delicious chicken recipes, plus safety and handling tips, visit Roast chicken.


*These findings are derived from an online survey of a nationally representative sample of 1,164 U.S. consumers, including 767 regular meat eaters, 352 flexitarians, 125 vegetarians and 75 vegetarians, submitted between April 27 and May 8, 2022 by 95 percent. % confidence level with a margin of error of +/- 3.1%.

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