UK-based vegan delivery service Planti said it now sells 10,000 meals per month, with more than 300,000 meals sold since launching in 2020.
Planty’s success has been fueled by partnerships with several major plant-based brands; Its best-selling not-a-chicken tikka masala is made using hura’s chicken-style chunks, while meatless farm products are used for roast dinners and poulet alfredo. The BBQ Beef Enchilada and the soon-to-be-launched Korean Bibimbap are made with Fable’s plant-based beef.
A new dish made with Better Nature Tempeh is set to launch this summer, and three of Planty’s existing dishes — Buddha Bowl, Sweet Pepper Tempeh Stir Fry and Tempeh Lasagna — will also begin using Better Nature products.
In 2022, Planty’s Not-A-Chicken Tikka Masala and Sticky Date Pudding received the Great Taste Award. The brand’s Yaki-Miso Udon Noodles also received a Great Taste Award in 2021.
Perception changes
Planty offers dishes prepared by a team of Michelin-starred chefs, said to be restaurant-quality and made with fresh, natural ingredients. After a trial in London in 2019, the service rolled out nationwide in 2020, as the pandemic led to increased demand for plant-based meals and home delivery. All meals come in minimal and fully recyclable packaging.
Months after launching, Planty has secured £150,000 in seed funding from Veg Capital, which the company says it will use to execute its production roadmap and accelerate the growth of its social and environmental mission. A further increase in 2021 takes the company’s total funding to around £1.46m.
“Plants are here to change the perception around a plant-based diet. It’s good for you, good for the planet, and super delicious! Eating more plants is a no-brainer, and as more of us step up every year, we’re right. On the way,” the company told Vegan in 2020.